![]() Ideation sessions can be in-person or remote. You can do it solo or in groups of different sizes. During the ideation phase, UX designers gather all the information and insights from the inspiration phase, make sense of all the data, and generate ideas for design solutions. The Nielson Norman group, a user experience consulting firm founded by Jakob Nielsen and Don Norman (both recognised globally for their leadership in defining the field of UX), defines ideation as ‘the process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them’ (Harley 2017). But how do you continuously generate fresh ideas? To do this, they need to empathise with their users understand their needs and generate creative, innovative solutions. ![]() UX designers are responsible for solving user problems. d.school, An Introduction to Design Thinking: Process Guide (2010) ideation is about pushing for a widest possible range of ideas from which you can select, not simply finding a single, best solution. Y ou ideate in order to transition from identifying problems to creating solutions for your users. evaluate ideas in terms of alignment business goals.integrate ideas and thoughts to generate useful concepts.generate novel and divergent ideas to solve problems.analyse market research to identify opportunities for business value.recognise the importance of innovation in ideation.Market research will help you decide which ideas are worth pursuing, but having an excellent range to choose from increases your likelihood of finding a winning idea.īy the end of this module, you will be able to: In the ideation phase, you’re aiming to produce a quantity of ideas, rather than focusing on quality. It’s about shared invention, building on top of the ideas of others, and exploring options to answer a question. A playful mindset throughout this journey is critical. Ideation is all about coming up with lots of ideas quickly to solve a problem.
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